Hello, I'm Gwen — a Honolulu-based fashion model and the granddaughter of an American soldier. At Gwendolyn Elizabeth Waikiki, we use the sale of our bath, body, and after-sun products to support American soldiers and their families. Fifteen percent of our profits benefit organizations that provide scholarships, comfort, or financial support to the loved ones of soldiers deployed overseas. When you shop here, you take home a little piece of aloha.

Soldiers benefit from a great big helping of mahalo.